In a region marked by intense competition, @properties, under Christie’s International Real Estate, rose to the top in the 2024 Exhibit Awards Northeast category.
By outpacing notable contenders like Brown Harris Stevens and Long & Foster Real Estate, At Properties demonstrated the transformative power of compelling storytelling, community focus, and technological innovation.
Central to @properties’ success was their exceptional storytelling. Their submission featured a deeply impactful video narrated by the artist Common, which resonated emotionally with judges and audiences alike. This narrative seamlessly wove together the brokerage’s identity with its connection to the Chicagoland community, emphasizing both pride in their roots and their commitment to local impact.
This ability to pull on the heartstrings of viewers, while simultaneously showcasing a strong visual identity, highlighted the brand’s mastery of modern marketing. By crafting a narrative that celebrated both their corporate ethos and their regional love for Chicago, @properties set a benchmark for effective branding.
@properties’ pioneering integration of community information on their website underscored their dedication to localized engagement. This approach involved the creation of micro-content tailored to specific neighborhoods, reinforcing their role as a trusted resource and community partner. This dual focus on hyper-local relevance and high-quality digital content positioned them as innovators in community engagement.
Innovation was another cornerstone of @properties’ winning strategy. The brokerage excelled in integrating their technology stack into their overall brand narrative, ensuring a seamless connection between internal operations and consumer-facing services. By applying the same cohesive branding standards to their technological offerings, @properties demonstrated their forward-thinking approach and commitment to operational excellence.
This alignment between innovation and branding served as a strategic advantage, showcasing the company’s ability to bridge cutting-edge technology with their broader mission to serve clients and communities effectively.
@properties’ success in the Northeast region offers valuable lessons for real estate organizations aiming to elevate their market presence:
@properties’ triumph at the 2024 Exhibit Awards underscores the value of a holistic approach to branding—one that integrates emotional storytelling, community focus, and innovation. Their ability to harmonize these elements has not only positioned them as leaders in the Northeast but also set a standard for the real estate industry at large. As competitors strive to replicate their success, @properties remains a powerful example of what is possible when a brand’s vision, values, and strategy converge.
